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Hello there!

"mein" is the Korean word for beauty. Not just aesthetics, but a modest beauty that radiates from within.

Anita Lee-Chung is a Korean facial restructuring specialist trained in authentic non-invasive techniques that sculpt, lift, and revitalize the face—without Botox, fillers, or surgery.

Anita is on a mission to help clients age gracefully through time-honored Korean beauty practices that enhance facial contours, improve skin elasticity, and restore balance to the skin and body.

Anita's treatments offer a gentle yet powerful alternative to invasive cosmetic procedures—proving that true beauty is achieved not by altering, but by enhancing what is already there.

Founder, mein40

mein40's Unique Approach Traditional Korean Methods

Raised in a traditional Korean household, she learned time-honored beauty rituals from her mother, like using chopsticks to lift the corners of her lips and scalp massage to tighten the forehead. These early practices ignited her passion for holistic facial sculpting, long before lymphatic drainage and facial massage became mainstream.

To refine her expertise, Anita trains directly in Cheongdam dong, South Korea, under a celebrity face shaper trusted by K-beauty icons. Her hands-on approach blends precision-based Korean facial sculpting, acupuncture points, and East Asian Medicine, creating a natural, lifted, and youthful appearance without artificial enhancements.

By integrating tradition with innovation, Anita offers a powerful alternative to invasive cosmetic procedures, helping clients achieve ageless beauty—naturally.

Skincare Inspiration

Living in Canada, Anita was using a mix of skincare products until she realized with the help of her husband (a sought-out naturopathic doctor) that there were a lot of chemicals and toxic ingredients in the bottles. Also, the high end brands were becoming so expensive without noticeable results!

Now, Anita consults select mentors such as her husband and other naturopathic doctors. Plus she receives exclusive training from Korean skin experts to bring you traditional techniques and the healthiest skincare ingredients.

Women are experiencing transformations from the Korean Restructuring sessions which work on bone positioning and joint therapy to lift and tighten producing subtle enhancements.

Those in her Skin Essence Membership are becoming naturally youthful with radiant skin results.

Who Works with Me

mein40 believes that Korean skincare and rituals are meant for all women above 40 who want the famous “Korean glass skin” but without harsh cosmetic procedures. She aims to share how to achieve beautiful skin from within and leverage your body’s natural strength.

Women who are becoming more conscious about their health are desiring a natural and holistic approach to skincare. Those who are curious about Korean beauty receive techniques derived from Korean traditions combined with modern practicality.Once introduced to the unique habits of Korean culture Canadians are converting their mindset that skincare is not vanity or a luxury, but a part of healthy aging.

Your skin will heal with glowing results - never any harsh chemicals, shocking side effects or surgery.