Queen’s Balm by POUCH24

One Balm. Endless Beauty Rituals.

Discover the Korean beauty secret that does it all. Created by Korean actress Ha Ji-won and developed with skincare experts, Queen’s Balm is a luxurious multi-purpose moisturizing balm that deeply nourishes, protects, and leaves skin with a naturally healthy glow.

Formulated with 60% Golden Jojoba Oil, nourishing beeswax, olive oil, shea butter, and botanical essential oils, this rich yet surprisingly lightweight balm melts effortlessly into the skin to lock in moisture without feeling greasy. The convenient balm stick glides smoothly over the face, making it perfect for use at home or on the go. 

Why You’ll Love It

• Deeply hydrates dry, dehydrated skin
• Helps lock in moisture and support the skin’s natural moisture barrier
• Leaves skin soft, smooth, and radiant without a heavy finish
• Creates the perfect base for makeup by improving foundation application
• Multi-purpose formula for face, neck, eye area, dry patches, and overnight moisture care
• Travel-friendly stick format for effortless application anytime (Hwahae)

Key Ingredients

60% Golden Jojoba Oil
Rich in skin-loving lipids that closely resemble the skin’s own natural oils, helping replenish moisture while maintaining a healthy oil-water balance.

Beeswax
Creates a protective moisture barrier to help prevent dehydration and keep skin feeling soft.

Shea Butter
Deeply nourishes and comforts dry skin while improving softness and suppleness.

Olive Oil & Vitamin E
Provide antioxidant-rich nourishment to support healthy-looking skin.

Natural Essential Oils
Lavender and tea tree oils offer a naturally calming aromatic experience during application.

Why It’s Especially Great for Skin 40+

As we age, our skin naturally produces less oil and loses moisture more quickly, making it more prone to dryness, dullness, and the appearance of fine lines.

Queen’s Balm is especially well suited for mature skin because it:

• Delivers long-lasting moisture to help combat dryness
• Helps skin feel smoother and more supple by reducing moisture loss
• Creates a healthy, luminous glow without looking oily
• Softens the appearance of dry, crepey areas around the eyes, lips, and neck
• Works beautifully under makeup to minimize the look of dry patches and improve foundation wear
• Can be used as the final step in your evening routine to help seal in the benefits of your skincare overnight

Whether your skin is experiencing hormonal changes, seasonal dryness, or simply needs extra nourishment, Queen’s Balm helps restore comfort and radiance.

How to Use

Use as the final step of your skincare routine by gently gliding the balm over the face and blending with fingertips if desired.

Also perfect for:

• Before makeup as a glow-enhancing primer
• After a sheet mask to lock in hydration
• Overnight as an intensive moisture treatment
• Touch-ups on dry areas throughout the day
• Neck, décolleté, cuticles, and other areas needing extra nourishment

Suitable for all skin types, especially dry, dehydrated, and mature skin looking for lasting hydration and a healthy Korean glass-skin glow.